MINOR FIGURES X MATCHA MATCHA

Minor Figures Oat M*lk Launch at Matcha Matcha

December 2025

Matcha Matcha hosted a launching event at Matcha Matcha Club to introduce Minor Figures as a new oat m*lk option across our menu.

Known for their bold personality and plant-based approach, Minor Figures joined Matcha Matcha to expand our m*lk offerings with an oat m*lk designed to pair beautifully with matcha. The event marked the beginning of this partnership and invited our community to experience the new option through a curated tasting.

To celebrate the launch, we introduced three limited drinks crafted with Minor Figures Oat M*lk:

Mango Sago No Sago (Mango Coconut Matcha Latte)

A dessert-inspired latte made with slow-cooked fresh mango, fresh coconut, and a touch of maple, finished with Minor Figures Oat M*lk.

Me Sooo Butter (Miso Butter Matcha Latte)

A rich and savoury latte featuring browned cultured butter, organic Japanese miso, and Grade A maple syrup, paired with Minor Figures Oat M*lk.

Penny <3 Soya (Maple Kinako Matcha Latte)

A layered latte with toasted soy bean, toasted rice, fresh vanilla, and pure Canadian maple, complemented by Minor Figures Oat M*lk.

Adding a playful touch to the event, our team dressed as Penny, Minor Figures’ iconic character, complete with sunglasses. The look brought the collaboration to life and added to the lively atmosphere throughout the space.

The Matcha Matcha Club was filled with conversation, laughter, and shared moments as we welcomed Minor Figures into the Matcha Matcha family.